Beyoncé Rise

bey riseI started using the new Beyoncé Rise fragrance at the weekend and although it wouldn’t be my first choice, it is surprisingly very nice! The main accords of the perfume are: Woody, floral, musky and fresh spice.

The fragrance notes are: Italian bergamot, golden apricot, iced basil sorbet, golden symphony orchid, freesia blossom, natural jasmine sambac, autumn woods accord, cashmere musk and vetiver extract.

The concept that lies behind the creation of this fragrance was inspired by Beyoncé’s on-stage persona. Beyoncé believes that “a women’s power comes from within and when a woman connects with her very essence, she reveals her individuality, her strength and her beauty”, so in order to convey this to the world at large Beyoncé was inspired to create this latest fragrance. The fragrance is supposedly more intimate and more natural than the previous ones.

The composition is announced as intoxicating, addictive and luminous floral. Its opening notes supposedly include apricot, Italian bergamot and iced basil sorbet. The main note of the perfume is, of course, orchid – Beyoncé’s favourite flower – this time it is an orchid called “Golden Symphony” known as the Queen of Orchids. This is mixed with freesia and sambac jasmine flowers and placed at the base of the autumn woods, cashmere, musk and vetiver. The use of the golden symphony orchid and the golden apricot are what allows for the golden colour of the fragrance. For Beyoncé, the colour gold symbolises; luminosity, optimism and strength.

Initially the perfume is really strong and sweet but after a while the woody notes come to the fore which totally changes the dynamic altogether. The dominant notes for me though were the freesia blossom and the ice basil; I imagined that the golden symphony orchid and jasmine notes would have been the more dominant scents.

As it dries and you wear it more, the Italian bergamot starts to take shape, paving the way for the woody notes mixing well with the vetiver extract and cashmere musk. These get along very nicely with the basil and freesia tag team that overpowered the orchid.
The perfume lasts a considerable amount of time! I could still smell it 10 hours later; the longevity of any fragrance though largely depends on a person’s skin type, so this time frame could be longer or shorter for everyone. A small amount is all that is needed as it is very overpowering; it does however become softer after an hour or so.

The gold theme is also featured in the design of the bottle. The gold juice is encased in a tall, elegant glass bottle that emulates the trajectory of Beyoncé’s ability, and will, to rise above it all. The bottle cap’s structural cluster of golden crystals ascends higher, exuding strength and fortitude. These in turn capture Beyoncé’s resilient spirit and graceful femininity.

Rise is something more original and least expected from a celebrity fragrance. In comparison to Beyoncé’s other fragrances this one is definitely more natural…I probably wouldn’t go as far as to say it’s more intimate though!

Beyoncé Rise is now available in LloydsPharmacys nationwide. Click Here to find your local LloydsPharmacy.

Written by Tara

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